WE-EF in Australia asked Phil to create a guide to the pedestrian lighting standards that was informative and accurate but easy to follow and most of all memorable.

Working with top graphics agency one-one studios we worked through all the technical documents that made up the lighting standards for Australia and New Zealand and began creating “step by step” instructions for designers and engineers to create lighting designs that met and exceeded the high standards.

As with many of Phil’s marketing projects, the objective was to create material that could be used as a presentation for multiple audiences and a standalone guide, be that in print or MP4 media.

“It was a complex document and represented a real challenge to explain such details in their simplest format” says Phil.

The client is so happy with the end product we have begun dialogue on the next project!